[Read Online] Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful with Little to No Money BY : Joe Pulizzi

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Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful with Little to No Money

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Author : Joe Pulizzi

Title : Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful with Little to No Money

 

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From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content?and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: ---> Choose a topic---> Unearth an area where little competition exists (break through the clutter)---> Choose your best channel to build your platform---> Build long-term customer loyalty (an audience)---> Start making money from your content---> Expand your content into multiple channels/platforms---> Sell your content asset or scale it into a successful businessThis updated edition includes new and enhanced coverage of
 

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